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Social media has created everyday influencers and the website could include more of the DKNY PR Girl and should encourage more customer participation. The blog should be linked to the page as statistics shows there are over 30% more bloggers today than three years ago. Digitalisation is the way forward. Videos and short films must be included on the website and the social media platforms. social media is a major marketing tool; it will challenge DKNY's competitors and, most importantly, will attract the 'Millenials', these younger consumers who are vital for expansion of the brand, DKNY.
The website includes good photographic images of collections and merchandise for sale, with clear content and pricing, access to current and previous campaign photo shoots. It is recognised as user friendly with ways to connect with their social media. It has integration with its social media and appropriate icons at the bottom of the website page which take the visitor to various platforms and DKNY PR Girl’s latest tweets. All of which creates a good relationship between the two platforms, the website and the social media.
Nevertheless, it could and should be improved and updated yet more.
Looking to the future and further enhancing these platforms to sustain and, particularly, to promote and expand business possibilities, both the website and the Facebook page should Be updated on a daily basis. New campaigns need more exposure to entice the customer and, most particularly, to encourage them to buy.
The website should feature a connection with the DKNY Facebook page and other social media platforms to introduce the brand to the younger market, which clearly is a major aim of expansion.