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an additional comparison...#
The website displays informative and snappy quotes put together with seasonal pieces and campaign shoots. Aliza Licht is similar with her brief and slick commentaries but she adds personal and informal touches. Consumers visit the website where they expect knowledgeable and informed comment. Fans of Aliza perhaps prefer the social media platform and prefer less formality and more enjoyment in their viewing. Is this how it should be? Do clients and prospective customers like the different approaches? Maybe they do however perhaps there ought to be a better relationship between the commentary used in aliza licht's blog and the official website.
As one can see very different approaches to speech and clearly aimed at very different people - the consumer and the follower. The follower does not want to read something so formal, they want to enjoy reading a personal blog and a consumer does not expect informality, they want slick and snappy commentary when entering the website.
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